Flier Your Butt Off!!You should always have fliers on you at any event you are performing at. Post cards are great way to promote music, events, and meet people. This can be one of the cheapest ways to start a good buzz and can even help you generate sponsorship funds. They give people something to see and touch. The more senses someone uses the more likely they are to remember something. In other words, they HEAR you, SEE you, and touch your post cards. Consider this, a promo card gets read by 4 people on average before it goes to promo heaven. That means 5000 distributed in a week has a ripple effect of roughly 20,000 views. Design is very important. The best lay out is simplistic and easy to read. All relevant information is provided and everything should flow together. Use this check list below to avoid any embarrassing and costly mistakes. 
Selling space on your card is a great way to generate revenue for your event. Think about it, what business would not like to be part of your heavy promotional efforts. Sponsorship dollars are the best way to throw a sweet party and not go broke. Promo Tactics
You have your sweet promo cards in hand and now it is time to show the world. The main places to target are clubs, large concerts, and local related businesses.If you are doing promo for an event at a club that is other than the one on your post card you should exercise extreme caution. You can get kicked out of the place and all your promo stuff confiscated. I have even been banned for life from some establishments. Once you get over all the politics the fact remains, you still have to promote at their establishment in a manner that gets the most attention with-out drawing attention to yourself. I target high traffic areas starting in the bathroom and working your way back towards the entrance. Tape can be snuck in to apply fliers to doors and windows. The point is by the time they realize your there you are gone.....Splinter Cell. I do not consider other promoters competition because they know other local events that are in your genre to promote at. This can also prove helpful when picking the best date for your future events. If you need fliers printed, designed, or distributed by our street team - please fill the form out below... Leave The Flier Page and |
